PROGRESIF Cellular Sdn Bhd is keen to help startups to commercialise their own technology, a senior company official said yesterday.
Progresif’s Chief Marketing Officer Devin Edwards said the telco aims to help startups earn revenues from their innovation.
He said this during a media session with Progresif and local startup company Itsybytes. The telco recently collaborated with the startup to introduce augmented reality app kARya for use with its brochure.
Edwards said the collaboration is part of the company’s corporate social responsibility to promote entrepreneurs and their ideas.
“Commercialising new tech for our own benefit (such as augmented reality) is not our main approach. Through our CSR, we promote entrepreneurs and innovative ideas. In this instance, there’s any number of opportunities to bring this (new tech) into the market,” he said.
He said Progresif will be working with Darussalam Enterprise to help run its startup hub lab which is slated to run next year when the company moves into its headquarters.
“By mentoring incubatee companies, we’ll be able to recognise and present opportunities to our partners so that they can best capitalise on it,” he said.
Edwards said the collaboration with incubatees will range from sharing ideas to possibilities for a joint venture which could then grow into an intellectual property that both companies can capitalise on.
Ikmalina Hakimah Hj Md Yunos, founder and CEO of Itsybytes, said the startup is finding ways to bring the latest technological trends into the sultanate.
We’ve already been experimenting with augmented and virtual reality technology because that is happening on a global scale,” she said.
She cited some industry applications such as in tourism and in education where the interactive technology could aid learning for students.
Both technologies can improve certain sectors. But what is important, Ikmalina said, is that people see the value in using these technologies.
Meanwhile, Progresif’s Acting CEO and Chief Finance Officer Roger Plahay said it is important to keep track of the latest technology to stay relevant.
The Brunei Times