Progresif Cellular enters regional market

BRUNEI’S telecommunication service provider, Progresif Cellular, is paving the way for regional opportunities with its first participation at CommunicAsia2017, currently being held in Singapore.

The three-day trade show is a premier ICT sourcing and knowledge platform in the region, which features a comprehensive display of cutting-edge technology, to ensure that businesses in Asia and beyond stay up-to-date, and ready to tackle consumer demands in the modern economy.

During the event at Marina Bay Sands, Progresif introduced Progresif Solutions – the company’s new enterprise offering, which features the latest line of flexible and affordable business solutions – to the regional market.

According to Radi El Fassed, Head of Product Development at Progresif, “The event acts as a stage for Progresif to market enterprise solutions and connect with other industry players throughout the region.

“We’ve delivered innovation on many fronts for the local market. Now, we want to position ourselves in the region, so that we can promote cost-effective and quick-to-deploy solutions that add real value to help companies achieve their business goals,” he said.

Devin Edwards, Progresif’s Chief Marketing Officer, said that Progresif Solutions stemmed from a desire to expand the company’s product and service offerings beyond retail mobile communications, and into the enterprise sector.

“With Progresif Solutions, our ICT experts and partners work together with businesses to design and install solutions based on their needs,” he said. “This synergy enables us to understand the communication needs of businesses, which differ depending on the industry and stages of growth. Ultimately, companies are able to achieve cost savings while having the freedom to do more.”

Even as Progresif has waded into the enterprise arena, the company still maintains its momentum in support for local startups and innovation.

Last month, Progresif launched its own Startup Lab and announced Dart Logistics Sdn Bhd as the first company to join the lab.

The startup went on to unveil the DART app, Brunei’s first ride booking service, at Progresif Headquarters.

The app has since proved to be a hit with over 4,000 downloads so far.

Dr Yaacob Ibrahim, Minister for Communications and Information of Singapore and Dato Seri Setia Haji Mustappa bin Haji Sirat, Brunei’s Minister of Communications visiting the Progresif Cellular booth. – JAMES KON
Dr Yaacob Ibrahim, Minister for Communications and Information of Singapore and Dato Seri Setia Haji Mustappa bin Haji Sirat, Brunei’s Minister of Communications visiting the Progresif Cellular booth. – JAMES KON

The Startup Lab is the latest initiative by Progresif to support the growth of innovation and entrepreneurship in Brunei, which is one of the company’s pillars for corporate social responsibility.

At CommunicAsia, Progresif will also be looking to networking with potential partners to collaborate with the Startup Lab and enable it to grow into a dynamic platform, where startups will be able to grow and thrive in a competitive business environment.

Progresif unveils Startup Lab

PROGRESIF Cellular announced yesterday its latest initiative to support the growth of innovation through its Startup Lab as part of the commitment to support entrepreneurship which is one of the pillars of the company’s corporate social responsibility.

Joining the initiative as the first company at the Startup Lab yesterday was Dart Logistics Sdn Bhd. Dart Logistics will be introducing its DART app, which is claimed to be the first ride booking service in Brunei.

“Startups play an important role in shaping an economy because of their ability to innovate new products. By having the Startup Lab, Progresif is creating an environment that gives new companies the chance to grow and thrive in a highly competitive business environment,” said Devin Edwards, Chief Marketing Officer of Progresif.

strtup lab

The establishment of the Startup Lab is another example of the company making strides in supporting the growth of local innovation, he added.

“The investment into creating the Progresif Startup Lab reflects our outlook on innovation. By looking at future possibilities, we can bring ourselves closer to it and reap the benefits of the results,” he said.

The Progresif Startup Lab is located at the company’s new headquarters in Gadong and is designed to accommodate multiple startup businesses that will gain full access to support services that are essential for their business.

Radi El Fassed, Head of Product and Business Development, said that Progresif has been deeply involved in startup initiatives since 2015.

“We have provided training for the Brunei ICT Awards (BICTA), DARe (Darussalam Enterprise) Startup Bootcamp and the IGNITE Entrepreneurship Challenge. The Progresif Startup Lab is the next logical step and enables startups to take full advantage of everything Progresif has to offer in areas like marketing, finance, legal and network services.”

Meanwhile, Zul’Amali bin Dato Paduka Haji Idris, founder of Dart Logistics, said the support provided under the Progresif Startup Lab will help improve the business foundation of the company.

“We are excited to be part of this new development with Progresif and look forward to working closely with them in growing our business.”

“As Brunei’s first ride booking service, Dart Logistics aims to become the most trusted transport option. We believe that the DART app has the potential to create more jobs for locals, boost earnings of taxi drivers and improve passenger experience at the same time.

“One of our main objectives is to partner with local taxis with the DART app which will give taxi operators access to passengers demands throughout the day and night, while still utilising the metered fares. Ultimately, we want to improve the variety of choices for transportation in Brunei,” he said, adding that that service is expected to be ready in the coming weeks.

Registrations to become part of Progresif Startup Lab are now open. Applicants can visit

Taken from Borneo Bulletin

CoNECT With Progresif: UBD Students Get Heads Up Into Industry


Universiti Brunei Darussalam (UBD), through the Centre of Networking, Employment and Career Training (CoNECT) is organising an on-campus corporate profiling event, in collaboration with Progresif Cellular Sdn Bhd (Progresif).

The event, “CoNECT with Progresif”, consists of a number of career talks and workshops, two competitions, as well as a Progresif popup booth for three days from 10th April until 13th April 2017 at UBD’s Main Library and Business Library. The corporate profiling event, the first of more to come, was officiated by Associate Professor Dr. Mohammad Ayub Sadiq @ Lin Naing, Assistant Vice Chancellor (Academic Affairs), at the Learning Commons space of the UBD Main Library.

The objective of the collaboration is to provide the opportunity for students and Progresif to engage with one another and exchange information through career-related activities, in line with UBD’s long standing effort to equip its students and graduates with the skills relevant to the Brunei and international market as well as part of Progresif’s continuous commitment to be a positive influence in the local community.

During the three-day event, students and alumni of UBD have the opportunity to be involved in one-on-one interaction with Progresif representatives, participate in talks on “Job Hunting”, “Industry Insight” and “Entrepreneurship Principles” as well as a CV-writing clinic facilitated by the Progresif team. In addition to that, UBD students can team up for the “Business Competition” or compete individually in the “Hot Seat Competition”, which is open only to final year students. They stand the chance to win hands-on experience of an interview situation.

Last year, Progresif signed a Memorandum of Understanding with UBD to establish a strategic relationship to foster collaboration in the areas of education, innovation, research and development.

Taken from UBD News

A milestone for Progresif as 4G trial begins

PROGRESIF Cellular Sdn Bhd announced yesterday that they have submitted an official request to start a trial of their 4G network.

The application was filed with the Authority for Info-communications Technology Industry of Brunei Darussalam (AITI) which starts off a process – subject to AITI approval – could bring Progresif’s first 4G cell sites online within the next three months.

Devin Edwards, Chief Marketing Officer at Progresif said, “This is a significant milestone for Progresif as the trial will start a major network development initiative which will drastically improve coverage and bring 4G speeds and a suite of enhanced services to our customers over the next year.”


“Activating our 4G network provides the foundation to bring greater innovation, data rich applications, enhanced multimedia services and helps to deepen our investment in education and entrepreneurship,” he said.

Over the past two years, Progresif has invested over $20 million to enhance and expand their network. As of today, the effort has resulted in a near doubling of the number of cell sites with another significant coverage expansion effort in process in preparation for a full 4G launch.

Peter Rubeck, Progresif’s Chief Technology Officer said, “Customers on our network have grown from only 20,000 to more than 150,000 subscribers over the last two years. This has required us to build and expand our coverage and capacity to keep up with demand.”

“The next phase of development will prepare for 4G by drastically improving areas where we have limited coverage or congestion because of high volumes of traffic,” he said.

A 4G network is not just about having increased speeds for end users. A study conducted by the multinational professional services firm PricewaterhouseCoopers (PwC) predicted a global ‘burst of innovation’ that would be facilitated by the expansion of 4G networks which was not as prominent when network operators moved from 2G to 3G.

According to PwC, innovation coming from 4G would spawn new use cases involving proprietary and third party multimedia applications including, streaming video and TV content from the cloud, mobile gaming, mobile video conferencing and voice over IP with minimal latency.

With the higher bandwidth and lower latency, 4G has the capability to drive data-heavy industries and support the proliferation of upcoming devices with new applications such as virtual and augmented reality.

A 4G network could support new applications such as remote monitoring, big data enabled applications and medical diagnosis when paired with improved imaging sensors and advanced computing.

Progresif Marketing Communications Manager, Hafiza Mohamad said, “As a progressive communications company, Progresif is already developing innovative 4G based services which enrich the use of communications to greatly benefit our customers and the economy of Brunei.”

Progresif, Hengyi pen landmark data connection and solutions deal

PROGRESIF Cellular will provide high-speed data connection and solutions for Hengyi Industries Sdn Bhd’s project site in Pulau Muara Besar (PMB) and headquarters at The Empire Hotel & Country Club following the signing of a landmark deal on Thursday.

According to a statement from Progresif, the signing of the agreement with Hengyi paves the way for Progresif Solutions – a new service from the company providing the latest line of flexible and affordable business solutions to fit the needs of government organisations and private businesses.

Roger Plahay, Acting CEO of Progresif, said the deal sets the stage for the company to continue pursuing innovative solutions for businesses in Brunei.


“This agreement is a great example of our approach to doing business, and is the result of the Progresif team working closely with the team at Hengyi to craft a solution that delivers value and real results.

“We’re providing critical connectivity to facilitate business development and site safety that helps with the progress of a major development initiative in Brunei.

“As Progresif looks to expand our product and service offerings beyond mobile communications, enterprise solutions represent a great opportunity for us to continue delivering innovation through a consultative and collaborative approach.

“We can provide cost-effective and quick-to-deploy solutions that add real value to our customers and help achieve their mission-critical business objectives,” he said.

Yap Boon Hui, Hengyi’s Senior Manager for Information Systems, said, “This is an important milestone for Hengyi Industries and Progresif Cellular.

“The agreement exemplifies how two?companies from different industries can work closely together and achieve?a win-win situation.

“The solution that Progresif provides allows us to communicate globally through high quality data connectivity. It will enable us to transmit and receive critical data relating to the operations and safety of our people and facilities,” he added.

Meanwhile, Radi El Fassed, Head of Product Development at Progresif, said that Progresif Solutions focuses on understanding the communication needs of businesses, which can vary depending on factors such as industry and stages of growth.

“With Progresif Solutions, we have ICT experts and partners working with our customers to design, install and operate complex solutions that are based on the needs of our customers. We believe in giving users the freedom to do what they want instead of offering pre-packaged plans that do not match their needs.”

As the business environment becomes increasingly compe-titive, both government and private enterprises are constantly finding ways to better manage their ICT resources for outcomes that result in accelerated growth.

Organisations and enterprises need a flexible, affordable and high quality service that matches their needs and can be developed further as their company grows.


Taken From: Borneo Bulletin

Progresif unveils new unlimited plan

PROGRESIF has announced the launch of a plan which they state has been two years in the making. The new unlimited plan provides subscribers with unlimited data, calls and text messages for only $90 per month.

The plan was designed to be simple and straightforward so users don’t have to worry about their monthly usage or being surprised by hidden fees or overage when they receive their bills.

Corporate Communication Manager, Hafiza binti Mohamad, stated that “the plan was designed as part of our ongoing strategy to make communication accessible and simple for everyone”.

“We spend a lot of time talking and listening to our customers, so that we can stay in touch and provide what they want, rather than a one size fits all approach with packages that may not address customers’ needs and can often be confusing,” she added.

unlimited paper-01

The new Progresif Unlimited plan is available for both prepaid and postpaid customers and is designed to make things simpler for everyone, so if $90 doesn’t fit your budget, you can still get unlimited local voice and text for just $20 and then add on as much data as you need.

Progresif has also reported completion of an additional six cell sites in the last two months and reports a growing customer base with more than 150,000 active subscribers.

Acting CEO Roger Plahay commented, “As Progresif continues to grow and develop our network, we aim to continue providing good value for our customers in line with our constantly improving quality of service.”

“The growth of our network, for both coverage and capacity, is critical to starting our trials for 4G, so that when we launch we provide the experience that our customers desire and deserve,” he added.

The new Unlimited Plan is available starting February 27.

Progresif announces four pillars for social responsibility

PROGRESIF Cellular Sdn Bhd has announced its commitment to help support the vision of His Majesty Sultan Haji Hassanal Bolkiah Mu’izzaddin Waddaulah ibni Al-Marhum Sultan Haji Omar ‘Ali Saifuddien Sa’adul Khairi Waddien, Sultan and Yang Di-Pertuan of Brunei Darussalam, to develop Brunei into one of the world’s most advanced nations, through its Corporate Social Responsibility (CSR) strategy which will see the company invest in Education, Arts & Culture, Environment and Entrepreneurship.

According to a press statement, the move to devote resources in these four pillars is part of Progresif’s plan to support His Majesty’s goal for highly skilled people, a sustainable economy and a quality of life which is among the top nations in the world, as envisioned in Brunei Vision 2035.

Education – In a world that is increasingly competitive and knowledge-based, Progresif will dedicate resources and innovation to help prepare Brunei students to compete and contribute at the highest level.

Arts & Culture – In collaboration with young and upcoming talent from all across the kingdom, Progresif is working with many communities in Brunei to stimulate, support and share creativity that will teach and inspire us all.

Environment – Brunei is defined by a unique environment that requires a delicate balance between technology, history, culture and nature. Progresif is committed to policies and practices that ensure the proper conservation of the natural environment and cultural habitat and that deliver the highest level of health, safety and environmental stewardship.

Entrepreneurship – Progresif has achieved success on the very principles of innovation, creativity and collaboration that drive the entrepreneurial spirit. So the company understands the impact that local business development can have on Brunei and have committed leadership, knowledge and resources to help entrepreneurs achieve their dreams.


Progresif has partnered with top bloggers in Brunei to join together to create Brunei’s Biggest Flat Lay competition, with the goal of promoting awareness of their support of the four pillars of Progresif CSR projects. Working with local bloggers and The Collective, they gathered items that represent the four areas of focus which would be used to create their annual calendars which would in turn serve to gather ongoing support and reinforce their CSR focus throughout the year.

Corporate Communications Manager, Hafiza Mohamad commented, “Our approach to CSR, as with all we do at Progresif, is to collaborate with individuals and organisations, to achieve synergy, and in doing so derive even greater value for the communities we serve.”

The participating local bloggers formed teams to help collect the materials and the winning team was asked to select a charity to receive a donation of $2,500 sponsored by Progresif. Team @emmagoodegg and @lipstickmyname came out as the winner, and chose to donate to the children at Children’s Cancer Foundation (YASKA).

Progresif has also partnered with big local corporations and non-government organisations (NGOs) to support strategies on CSR activities, and to name a few was the BIBD ALAF in October 2015 which had their CSR programme on community-funded education fund named ALAF (Advocating Life-Long Learning for an Aspiring Future). ALAF lends a helping hand to underprivileged and orphaned students by supporting them through education all the way to graduation.

Meanwhile, on environmental aspects, Progresif engaged with Green Brunei for their 2nd Remarkable race in March 2016, a race focusing on promoting green awareness through a series of challenges or obstacles designed to test players’ knowledge on the environment, a press release said.

Progresif has also shown continuous support for entrepreneurs in Brunei through initiatives with iCentre and DARe (Darussalam Enterprise) as well as Arts & Culture through their work with local visual and performing artists and related businesses.

Progresif keen to help startups commercialise technology

A demonstration on augmented reality app kARya that was developed by Itsybytes. Picture: BT/Leo Kasim
A demonstration on augmented reality app kARya that was developed by Itsybytes. Picture: BT/Leo Kasim

PROGRESIF Cellular Sdn Bhd is keen to help startups to commercialise their own technology, a senior company official said yesterday.

Progresif’s Chief Marketing Officer Devin Edwards said the telco aims to help startups earn revenues from their innovation.

He said this during a media session with Progresif and local startup company Itsybytes. The telco recently collaborated with the startup to introduce augmented reality app kARya for use with its brochure.

Edwards said the collaboration is part of the company’s corporate social responsibility to promote entrepreneurs and their ideas.

“Commercialising new tech for our own benefit (such as augmented reality) is not our main approach. Through our CSR, we promote entrepreneurs and innovative ideas. In this instance, there’s any number of opportunities to bring this (new tech) into the market,” he said.

He said Progresif will be working with Darussalam Enterprise to help run its startup hub lab which is slated to run next year when the company moves into its headquarters.

“By mentoring incubatee companies, we’ll be able to recognise and present opportunities to our partners so that they can best capitalise on it,” he said.

Edwards said the collaboration with incubatees will range from sharing ideas to possibilities for a joint venture which could then grow into an intellectual property that both companies can capitalise on.

Ikmalina Hakimah Hj Md Yunos, founder and CEO of Itsybytes, said the startup is finding ways to bring the latest technological trends into the sultanate.

We’ve already been experimenting with augmented and virtual reality technology because that is happening on a global scale,” she said.

She cited some industry applications such as in tourism and in education where the interactive technology could aid learning for students.

Both technologies can improve certain sectors. But what is important, Ikmalina said, is that people see the value in using these technologies.
Meanwhile, Progresif’s Acting CEO and Chief Finance Officer Roger Plahay said it is important to keep track of the latest technology to stay relevant.

The Brunei Times

Reopening of revamped Progresif store at The Mall

A group photo of Progresif’s Executive members and staff during yesterday’s reopening.
A group photo of Progresif’s Executive members and staff during yesterday’s reopening.

“IT’S a matter of providing solutions to meet individual needs instead of just selling cell phones or plans,” said the Chief Sales Officer of Progresif Cellular Sdn Bhd, Bob Gill, during the reopening of their branch yesterday at The Mall in Gadong.

The revamped store, located on the second floor of the building, is now not the basic retail outlet it was before, but an engagement centre that allows customers the touch and feel the latest technology.

At the event, a Doa Selamat was read, followed by a speech from Roger Plahay, the Acting CEO of Progresif, in which he said that Progresif has been consolidating their operations and moving their staff into a new facility to reflect the brand and corporate culture as a platform to help nurture developments.

The branch’s reopening is the company’s pathway towards creating a Start-Up Lab, where they will be incubating small businesses and working with partners such as Universiti Brunei Darussalam, the iCentre and DARE (Darussalam Enterprise) in further developing entrepreneurial opportunities for the advancement of the ICT sector, he added. Plahay further revealed Progresif’s infrastructure overhaul, which is currently underway to improve network quality and data speed capabilities.

Also in attendance yesterday were Progresif’s Board of Directors member, Edzwan Zukri bin Pehin Orang Kaya Johan Pahlawan Dato Seri Setia Haji Adanan, Progresif’s Head of Legal and Regulatory Nurul Haniah Jaafar, and the company’s staff.

Borneo Bulletin

Progresif is here to stay

Customers being consulted by Progresif staff about products and services during the opening of Progresif’s fourth flagship store at KB Sentral in Belait, October 24, 2015. Picture: BT File
Customers being consulted by Progresif staff about products and services during the opening of Progresif’s fourth flagship store at KB Sentral in Belait, October 24, 2015. Picture: BT File

LOCAL telecommunications company Progresif Cellular Sdn Bhd (Progresif) is growing from strength to strength with the company maintaining financial stability and continually investing back into the business, the telco’s senior official said.

Roger Plahay, Progresif’s acting CEO and chief financial officer, said that the company has a strong financial base with “record breaking” revenue but was unable to reveal numbers.
“From a financial perspective, the business is growing… We’re constantly putting back into the company. Part of the key strategy is to ensure that we are a self-funding and sustainable business,” the acting CEO told The Brunei Times.

In an interview at Progresif’s headquarters in Beribi recently, Plahay said that the telco has registered a total of 155,000 subscribers from both prepaid and postpaid. The company also has over 260 staff hired to serve the needs of customers.

“Our focus is to be a lean and efficient business and to have that reflected in our productivity,” he said.

Meanwhile, Devin Edwards, chief marketing officer of Progresif, said that the company has done much of the critical hiring required to support the company’s growth objectives which included the opening of new branches and improving network infrastructure.

In terms of staff development, Edwards said that the company is mapping out the career path for its employees to ensure career progression.

This will give company staff an idea of what opportunities are available to them in the next two or three years and the training that will also be provided for them, he added.

“This is something we’ve committed to when we first started, which is about training and development of staff.”

The company’s current number of staff is already more than its 240 target it set back in December 2014, most of whom were needed as the company was seeking to open new branches.

The company has nine stores in the country with the latest flagship store opened in May 2016 at the Brunei International Airport.

The store aims to serve demand from tourists for communications services during their visit in the sultanate.

Meanwhile, its headquarters is expected to be relocated to Gadong early next year. The new office will feature a startup hub lab which acts as an incubator space for local ICT startups.

The Brunei Times