It was a quiet night in Singapore. But somewhere inside the Marriott Hotel, you could hear the sound of pounding drums then in a flash the room was filled with people clapping as the Asia Communication Awards (ACA) announced Progresif as 2016’s winner for “Best Brand Campaign” and “Project of The Year” for rebuilding and stabilising the network.
It’s unbelievable to see how much we’ve achieved since our revival in 2014. If you’ve skimmed through the timeline and milestones on page 6-7, you’ll be able to get a feel of how much progress we’ve made this year. Especially by taking home two prestigious Asia Communication Awards, all the while representing Brunei and being internationally recognised as a progressive telecommunication company.
Because of you, our subscribers and like-minded individuals, we were able to be the first telco company to proudly represent Brunei at the ACA. There were over 100 leading Information and Communications Technology (ICT) companies from across Asia including the leading service providers, carriers, operators, technology manufacturers and solution vendors all competing for awards across sixteen categories.
In the nominated categories, we were shortlisted against 9 contenders and went through three stages of eliminations in a process that began in February this year. The nomination process for Progresif was based on our past 12-month performance and achievements through rebuilding and replacing our legacy network infrastructure and setting ourselves on a path to launch our future 4G network. And at the same time establishing ourselves as a formidable competitive brand, who, in just one year has significantly changed the telecommunications industry in Brunei and ushered in a new era for the brand and marketing disciplines in the sultanate.
Winning the “Project of the Year” award was heartfelt because it meant that all our hard work dealing with the complexity of stabilising the network was internationally recognised. We replaced the entire mobile core network and radio base stations, in addition to upgrading the back haul network, all the while continuing to provide quality service while more than tripling our customer base.
The judging panel, made up of Global ICT industry leaders, considered the launch of the Progresif Brand to be the catalyst for our growth, and registering a wider impact within Brunei by energising the brand, retail environment and offering a visible sign of progress that supports the vision of His Majesty the Sultan of an ICT rich economy and society. The presiding Judges commented, “A fantastic success story…the total turnaround of a dying company to become a major Brunei player.”
The “Best Brand Campaign” award is the best possible recognition of all the hard work and dedication of the entire team of Progresif, and it wouldn’t be possible without the support of our partners and the overwhelming response from you, our customers, who have voted for Progresif’s way of doing business by becoming part of the progressive movement. Thanks for being Progresif.
Curious to know who else won awards?
Best Customer Care: Business
Best Customer Care: Consumer
Best Emerging Market Initiative
Best Enterprise Service
Best SME Service
Operator of the Year
Satellite Operator of The Year
The Connected Asia Award
The Green Technology Award
The Inovation Award
The Social Contribution Award
Vendor Initiative of The Year
Wholesale Operator of The Year
CEO of the Year
Ririek Adriansyah (Telkomsel)