A look into the design process of the Progresif National Day Attire

For the 35th National Day in 2019, we wanted to shake things up a bit when it came to designing the Progresif National Day attire. In the spirit of collaboration, we came up with an idea to run a friendly competition amongst staff members.

 

 

After grouping individual staff members into teams, we set them out on a mission to research and design concepts for the National Day attire. This exercise exposed them to the design process — which taught them a lot of new things.

Progresif-design-team-brainstorming-ideas
Drawing inspiration from various sources is important for the design process

They were then asked to present their concepts to a panel of judges which included Farhanna Pura, a local fashion designer and founder of fashion label NAFORRÉR.

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