15 November 2021 – Progresif Sendirian Berhad is pleased to announce its recent winning of the award for top employee experience in The Asian Business Review’s 2021 Asian Experience Awards.
Awarded at the end of October 2021, Progresif was given the nod as having the best employee experience amongst telecommunications companies from across Asia. The recognition comes as a result of the brand’s paradigmatic shift in the processes relating to inter-employee relations and rewards systems.
Put in place in October 2020, the Progresif STAR Rewards Project, as it is known, gives each Progresif employee a total of 15 STARs every six months, which the staff can use to reward co-workers for good performances across a number of categories. Administered digitally, each employee is given a unique QR code and ID Number which enables them to scan a peer’s code and attribute reasons for the reward.
Commenting on the award, Mohammad Yazdi Haji Yahya, Progresif’s Chief Human Resources Officer said that the initiative was “launched to promote a shift from top down to “360° recognition” which enables praise and rewards to come from all directions and levels of the company”. When asked about how the system progressed upon inception he said, “Our main initial target was to encourage employee uptake, and between Rounds 1 and 2, we have seen a significant increase in staff recognizing their colleagues’ efforts. This has given us confidence in the belief that our staff are appreciating the system and learning new ways to promote recognition and appreciation across the company.”
It has become a feature of the global economy of work that for prospective employees, choosing the ideal workplace goes beyond being offered a good position and an attractive salary. Just as important are the benefits offered by the company for employee welfare and development. The Progresif STAR system sought to go beyond a transformation of how praise is shared within the company, they also branded the award names and made sure the prizes on offer were worthwhile, with everything from gym memberships to staycation packages up for grabs.
The award from the prestigious Asian Business Review comes at the perfect time for the company and its staff, who have worked around the clock in high pressure conditions as the demand for mobile and broadband data surged due to the pandemic. The effort has certainly paid dividends, according to Progresif, who also received its best ever score from customers in their October 2021 Net Promoter Score survey, responded to by over 13,000 customers. The Net Promoter Score (NPS) is a globally recognized index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s products or services to others. For the NPS, a score above 0 is good, above 20 is favorable and above 50 is excellent – Progresif managed to score a healthy 50.53, indicating a high level of satisfaction amongst the majority of customers, and a vote of confidence in the quality and availability of their products.
Speaking on the initiatives the company has put into place through the second-wave of COVID-19 in Brunei, the CEO of Progresif said, “The role internet connectivity plays in people’s lives has never been greater than the present moment. So, in response to serving the community’s needs, we have not stopped at providing the most affordable packages to complement our mobile and home broadband plan, but also made improvements to our customer experience by transforming the way we do business, starting with Progresif going out to the customer, not just the customer coming to us. Over the past few months, we have opened a flagship store, launched a street sales team, released new products, increased the ability for customers to manage their accounts and pay bills digitally, and more, just to ensure that Progresif customers are always experiencing the progress we promise,” said Hjh Nurul Haniah Jaafar, Progresif CEO.