On Wednesday, 15 June 2023, The 27th Consumer Fair, which is taking place for the second time this year, aims to commemorate the theme of the ‘Bold & Curious’, where Progresif will be taking part once more for the entire event, from 14th until 18th June 2023.  

One of the highlights for Progresif during the fair is the much-anticipated Mini Augmented Reality (AR) Scavenger Hunt, which will take place during the official opening ceremony. Progresif had the honored to have Yang Berhormat Pehin Orang Kaya Indera Pahlawan Dato Seri Setia Awang Haji Suyoi bin Haji Osman present to launch the new campaign officially.

Progresif’s Mini Augmented Reality (AR) Scavenger Hunt offers an immersive experience, highlighting the expanding applications of AR and igniting curiosity about digital innovation. During the scavenger hunt, participants will need to scan each AR lightbox to uncover clues and reveal more information or play a video. This exciting adventure not only highlights Progresif’s dedication to enhancing the overall customer experience but also shows their commitment to integrating AR technology into daily life. By participating in the scavenger hunt, individuals can witness firsthand how AR can be seamlessly integrated into various aspects of daily learning, work, and play.

As stated by the CEO of Progresif, Hjh Nurul Haniah Binti Hj Jaafar, “The AR Scavenger Hunt represents our commitment to going beyond products and services. It showcases how AR technology can be utilized in innovative ways to enhance everyday experiences and redefine the telecommunication landscape. In an increasingly digitalized world, Progresif recognizes the importance of staying at the forefront of technology and leveraging it to provide unique and immersive experiences to its customers.”

Additionally, participants have the chance to win exclusive merchandise, including a new 65″ Samsung 4K TV as the grand prize of the Scavenger Hunt. The hunt is accessible to everyone and free to play, and Progresif is inviting all to join in the excitement and discover the possibilities of AR technology. 

Aligned with the ‘Bold & Curious’ theme, Progresif Media, as the activity partners of the 27th Consumer Fair, has introduced the “RING THE BELL” activity. This initiative encourages members of the public to step out of their comfort zones and try new things by participating in an impromptu video shoot. Throughout the event, Progresif Media app users will enjoy discounts from select food and beverage partners. Visitors can download the app from the App Store or Google Play Store and register for free to enjoy discounts.

Progresif also launched an enticing addition to their games section of their award-winning CARE+ apps hat is being highlighted during Consumer Fair. Their Refer-a-Friend Sail-Away campaign now boasts a way for participants to win two tickets to a Royal Caribbean Cruise for successfully referring three friends to Progresif.

Furthermore, Progresif are offering “Device Lelong Sale” promotional campaign exclusively available at Consumer Fair, offering customers the opportunity to own brand-new smartphones at a more affordable price.

Another product available is Progresif’s latest Fibre MSI Bundle where customers will be able to enjoy an MSI Laptop when they bundle with Progresif Fibre with an 18-month contract for as little as $0 in addition to freebies. 

As an exciting highlight of the Consumer Fair, Progresif is thrilled to announce the expansion of Progresif Partners, their highly anticipated loyalty and rewards program. Designed to express gratitude to their devoted customers, this program is set to take center stage with an array of irresistible bonuses ranging from skincare and coffee to gifts, laundry deals, and the latest in technology.

Visit Progresif Instagram, Facebook, or website for more details and information about events, games, perks, and products and services. Get instant updates on the event by following @thatsProgresif and @ProgresifMedia on Instagram from June 14 through June 18.